Whether it’s reporting tools or complex software proving and improving ROI can often be difficult. The good news is that there are heaps of our customers who’ve harnessed the power of dotmailer to deliver ROI in a matter of weeks, if not days.
Whether it’s using the dotmailer abandoned carts module or implementing an extension like Fresh Relevance, a number of customers use dotmailer to deliver personalized follow-up emails to salvage lost sales. One of them is leading workwear provider Alexandra.
Based on buying behavior, we target visitors with personalized content to help them complete their order, giving them easy access to their cart and reminding them of a pending purchase. We now see a 5% increase in online orders every week that we would have potentially lost.Marcus Forsey
Digital Marketing Executive
An automated email welcome series, which is triggered when a new contact joins your list, is a great way to introduce what’s unique about your company. This was true for the team at dorm décor brand Dormify, who send a three-part welcome campaign.
The first message in the welcome series has performed particularly well, according and the automated program generated 22% of Dormify’s total email revenue in 2015Nicole Gardner
Chief Operating Officer