The background

Dixons Carphone plc is Europe’s leading specialist electrical and telecommunications retailer and services company, employing over 43,000 people in ten countries. SMS mobile messaging, for customer communications, is widely employed to great effect throughout the Dixons Carphone Group’s sales and operational teams.



The Carphone web orders team had a specific requirement to utilize messaging to operationally alert online purchasers who have completed a purchase transaction but the order itself, for operational reasons, fails to successfully process.


Comapi and dotmailer provided a fully automated solution for triggered SMS messages based on rules defined within the eCommerce platform with simple and easy calls-to-action. See how it was done.

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